Design approach

Design stages at the British Red Cross and examples of how we do them in practice.

  1. Scope the work
  2. Discover
  3. Test different options
  4. Start small and scale
  5. Improve continuously

1. Scope the work

Get a shared understanding of what success is. Narrow down the problem space to focus on and set up a team with the skills to explore it.

2. Discover

Listen to the people you are designing for, to understand their wants, needs and constraints. Gain a detailed understanding of the problem you need to solve.

3. Test different options

Test ideas with people you are designing for, to find what best solves the problem. Iterate ideas that show promise and discard ones that don’t.

4. Start small and scale

Test one promising solution in the ‘real world’. Start small and learn quickly to reduce risk. Iterate or pivot based on the insights you gain.

5. Improve continuously

Now proved, embed the solution in the dedicated organisation area. Continuously improve based on people's wants, needs and behaviours.