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British Red Cross homepage

Footer

The footer component is used to display important information and links at the bottom of a webpage. It provides users with access to important information, secondary navigation, legal details and social channels.

Example

The footer consists of the following elements:

  1. Primary links (optional)
  2. Secondary links (optional)
  3. Social links (optional)
  4. Copyright title (optional)
  5. Copyright text (optional)
  6. Logo (optional)

Designer Guidance

When to use

Use the footer at the bottom of every webpage to provide

  • Consistent access to cross-site navigation
  • Contact information
  • Legal and regulatory information
  • Links to key organisational services or external channels

When not to use

  • Do not use the footer anywhere other than at the bottom of a webpage.
  • Do not recreate variations of the footer for individual pages. The footer should remain globally consistent.

How to use

  • Place the Footer at the bottom of the page, outside the main content area.
  • Keep the structure and content consistent across all pages.
  • Group related links together (e.g. legal links, corporate information, support links).

Behaviours


The footer component can include:

  • Doormat navigation - links to key sections of the website.
  • Contact information and social links - ensure icons have accessible labels
  • Required legal information - such as terms and conditions, privacy policy, and copyright notice
  • Accessibility statement - if required

The footer should remain static and non interactive beyond link navigation.

Developer Guidance

Best practices

  • Use semantic HTML:
    • <footer> for the overall component.
    • <nav> for navigation links.
  • Apply landmark roles for assistive technologies.
  • Ensure full keyboard navigation with logical focus order.
  • Provide visible focus indicators for all links.
  • Ensure icon-only links (eg. social media) expose acc

Content Editor Guidance

Best practices

  • Use clear, descriptive link text (e.g. “Privacy Policy” not “Click here”).
  • Keep link names consistent across the site.
  • Avoid abbreviations unless widely understood.
  • Ensure social media links include accessible names.

Accessibility

A footer must:

  • Use semantic HTML to expose structure and relationships
  • Provide descriptive link text that clearly indicates purpose
  • Maintain sufficient contrast for text, links, icons, and focus indicators
  • Be operable entirely by keyboard
  • Appear consistently across pages to support user familiarity
  • Ensure all interactive elements expose an accessible name, role and state

WCAG Success Criteria

Support

If any accessibility issues have been found or for general questions about this component, please contact the digital team.

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